While working with Kim, I not only saw her show a dedication to getting her work done, she consistently showed an effort to getting it done quickly and accurately while meeting the needs of the business area.
Brittani Mulvaney – Team Leader of Integrated Graphic Design at Blue Cross Blue Shield of North Dakota
17+ Years of Agency and Leadership Experience
A seasoned and empathetic designer with 17+ years of experience in brand creation and website design. Passionate about crafting compelling brand identities and digital experiences that drive business growth. Skilled in connecting with diverse audiences, problem-solving under pressure, and turning big-picture visions into actionable strategies. Known for quickly assessing challenges and delivering creative solutions that make an impact.
Strategy
I develop comprehensive brand strategies that align with business objectives, leveraging market insights and consumer behavior analysis to drive brand growth and engagement.
Websites
I design and develop user-centric websites that blend aesthetic appeal with functionality, enhancing user experience and effectively conveying brand messages.
Branding
With a keen eye for design and storytelling, I create compelling brand identities that resonate with target audiences, ensuring consistency across all platforms and communications.
Graphics
From concept to creation, I produce visually striking graphics that capture attention and communicate messages clearly, utilizing a variety of mediums and styles to suit diverse project needs.
TerraTrees.earth
In this project, I partnered with a sustainable reforesting organization to revitalize their brand and WordPress website, aligning the digital presence with their commitment to environmental conservation. By optimizing on-page SEO and refining naming conventions, I helped increase site traffic by 11% and boosted new visitors by 8%.
MapleFamilyND.com
In this project, I worked with a family-owned dental office to modernize their online presence and enhance their website’s functionality, ensuring it better served both existing and potential patients while reflecting their commitment to exceptional dental care. By optimizing on-page SEO and refining naming conventions, I was able to increase the site’s organic search traffic by 562% and boost new visitors by 518% between 2022 and 2023.
Experience
Senior User Experience Designer @ Phase2 Technology / 2022 to Present
As a Senior UI/UX Designer, I lead the end-to-end design process, transforming concepts into seamless, engaging digital experiences. With a deep understanding of user-centered design principles, I craft intuitive interfaces, compelling visuals, and interactive elements that enhance usability and elevate brand identity.
I specialize in designing original UI components, web pages, illustrations, and infographics, balancing aesthetics and functionality. Through user research, wireframing, prototyping, and usability testing, I translate complex user needs and business goals into innovative, user-friendly design solutions.
Collaboration is at the core of my process—I work closely with cross-functional teams, including developers, product managers, and stakeholders, to align design strategies with business objectives. With a keen eye for detail and a data-driven approach, I optimize digital experiences that increase user satisfaction, engagement, and conversion rates.
Business Consultant & Freelance Designer @ KD Graphics / April 2021 – Present
I oversee the entire creative process from concept to execution, delivering customized logo designs, website development, print materials, advertising assets, and SEO-optimized content tailored to each client’s needs. With expertise in Adobe Illustrator, InDesign, Photoshop, and WordPress, I bring ideas to life by seamlessly integrating color, typography, imagery, and layout to create visually compelling and strategically effective designs.
Creative Director @ BNG Team / 2012 to 2021
As Creative Director at BNG Team, I led the Creative and Branding Department, overseeing the strategy, development, and execution of marketing campaigns to ensure brand consistency and audience engagement.
I directed company-wide advertising initiatives, crafting compelling campaigns that aligned with the brand’s vision and business objectives. By monitoring and refining internal brand strategies, I strengthened brand loyalty and positioned BNG Team for long-term growth.
Additionally, I developed and optimized sales presentations, marketing materials, and brand assets, ensuring a cohesive and impactful visual identity. I played a key role in defining and implementing brand standards across the organization, fostering a unified brand presence.
Through a strategic and creative approach, I successfully enhanced brand awareness, market positioning, and overall company growth.
Education
BFA @ North Dakota State University / 2005 to 2010
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- Societies: Student Art Society
- 4 Semesters on Dean’s List
- NDSU Visual Arts Department Studio Award
Creative & Design Skills
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- Graphic Design & Branding
- UI/UX Design & Prototyping
- Typography & Layout Design
- Motion Graphics & Video Editing
- Print & Digital Media Production
- Concept Development & Visual Storytelling
Software Proficiency
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- Adobe Creative Suite
- Figma, Sketch, or Adobe XD
- Canva & Other Design Tools
AI & Tech Integration
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- AI-Assisted Design & Automation
- AI-Powered Image & Video Generation
- AI-Enhanced Copywriting & Content Strategy
- AI-Powered Data Analysis & Trend Forecasting
- Process Optimization & Workflow Automation with AI
Leadership & Strategy
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- Creative Direction & Team Leadership
- Brand Strategy & Identity Development
- Cross-Functional Collaboration
- Design Thinking & Problem-Solving
- Project & Workflow Management
- Vendor & Freelancer Coordination