Featured Work
TerraTrees.earth
In this project, I partnered with a sustainable reforesting organization to revitalize their brand and WordPress website, aligning the digital presence with their commitment to environmental conservation. By optimizing on-page SEO and refining naming conventions, I helped increase site traffic by 11% and boosted new visitors by 8%. This project demonstrates my ability to enhance online visibility while ensuring a strong, cohesive brand message.
MapleFamilyND.com
In this project, I worked with a family-owned dental office to modernize their online presence and enhance their website’s functionality, ensuring it better served both existing and potential patients while reflecting their commitment to exceptional dental care. By optimizing on-page SEO and refining naming conventions, I was able to increase the site’s organic search traffic by 562% and boost new visitors by 518% between 2022 and 2023. This project highlights my ability to drive SEO success and create user-friendly digital experiences that support business growth.
Previous Work
Blush Photography
Brand Development & Design
For Blush Photography, I developed a complete brand identity from the ground up, creating a cohesive and visually striking presence that reflected the company’s style and vision. This process included designing a custom logo, selecting typography, crafting unique icons, and developing a comprehensive brand system to ensure consistency across all touchpoints. Through strategic design and attention to detail, I established a refined and professional aesthetic that enhanced brand recognition and market positioning. By blending creativity with a user-focused approach, I delivered a polished, memorable brand that resonates with the target audience and elevates Blush Photography’s visual identity.
Bear Island Tackle Co.
WordPress eCommerce Development & Design
For Bear Island Tackle Co., I designed and developed a robust WordPress e-commerce website, creating a seamless and visually compelling online shopping experience. I handled both the frontend and backend development, ensuring a user-friendly interface, intuitive navigation, and secure transaction functionality. By crafting custom visuals, optimizing SEO, and strategically integrating keywords, I enhanced the site’s search visibility and overall performance. Through a combination of design expertise and technical proficiency, I delivered a high-performing e-commerce platform that strengthens brand identity, improves user engagement, and drives online sales.
Aurora Counseling
WordPress Development & Design
For Aurora Counseling, I designed and developed a custom WordPress website that established a strong and professional online presence. I handled both the frontend and backend development, ensuring a seamless user experience and a visually cohesive design that aligned with the brand’s identity. In addition to building the site’s framework, I created all graphics and assisted with content development to ensure clear, engaging messaging. By combining strategic design, intuitive navigation, and a user-focused approach, I delivered a polished, high-performing website that enhances brand credibility and effectively connects with the target audience.
Ivory Leathers
WordPress Development & Design
For Ivory Leathers, I designed and developed a custom WordPress website that showcased the brand’s craftsmanship and premium leather products. I built the backend for seamless functionality and designed an engaging frontend that reflected the brand’s aesthetic and values. In addition to developing the site’s structure, I created all graphics and collaborated on content creation to ensure a compelling and cohesive brand message. With a focus on user experience, visual storytelling, and SEO optimization, I delivered a high-quality website that strengthens brand presence, enhances customer engagement, and drives online visibility.
Trusted CMO
As a Freelance Designer for Trusted CMO, I created visually compelling marketing materials that effectively communicated client brands’ value and messaging. I designed and developed newsletters, sales brochures, business cards, logos, and websites, ensuring a cohesive and professional brand presence across all platforms. With a focus on brand identity, user experience, and strategic design, I helped businesses enhance their visibility and engagement. Through close collaboration with clients, I tailored each project to align with their marketing goals, delivering high-quality designs that strengthened their brand positioning and market impact.
LEAF Commercial Capital
As a User Experience Designer at LEAF Commercial Capital, I designed, developed, and optimized internal websites to create a seamless and engaging user experience. By conducting user research, usability testing, and competitive analysis, I enhanced site functionality and implemented user-centered design improvements. I translated business goals and user needs into intuitive web solutions through wireframes, prototypes, and UI components. Collaborating closely with designers, developers, and stakeholders, I strategized and executed updates across websites, videos, and brand materials to maintain consistency and elevate the digital experience. I continuously monitored industry trends and best practices to ensure our platforms remained competitive, visually engaging, and accessible. Additionally, I conducted site performance evaluations, making data-driven enhancements to improve navigation, usability, and overall functionality. Through a blend of design expertise and analytical insight, I contributed to refining digital experiences that aligned with business objectives and user expectations.
BNG Team
As Creative Director at BNG Team, I led the Creative and Branding Department, overseeing the strategy, development, and execution of marketing campaigns to ensure brand consistency and audience engagement. I directed company-wide advertising initiatives, crafting compelling campaigns that aligned with the brand’s vision and business objectives while refining internal brand strategies to strengthen brand loyalty and position BNG Team for long-term growth. Additionally, I developed and optimized sales presentations, marketing materials, and brand assets to maintain a cohesive and impactful visual identity. I played a key role in defining and implementing brand standards across the organization, fostering a unified brand presence.
Video Production Projects
Network Center
As a Web & Graphic Designer at Network Center, Inc., I utilized my expertise in branding, web design, and graphic design to develop high-quality visual solutions that aligned with client goals and business objectives. I managed both client-facing and internal projects, ensuring timely delivery and design excellence across various platforms. My work encompassed a diverse range of design deliverables, including website mockups, newsletters, sales brochures, business cards, logos, and full website designs. With a strong focus on user experience and brand consistency, I collaborated with cross-functional teams to create compelling visuals that strengthened brand identity, enhanced marketing efforts, and elevated digital presence.