Specializing in Product Design UX Strategy Consumer Psychology Behavioral Economics UI Design Design Systems Design Leadership AI-Assisted Design Design Thinking Prompt Engineering Workflow Automation
Hi, I’m Kim.
Lead Product Designer & UX Strategist
Brand designer turned product designer with 17+ years of crafting intuitive digital products and scalable design systems for millions of users across enterprise and government sectors.
Featured Case Studies
USCIS (Department of Homeland Security)
Architected end-to-end UX for high-complexity, mission-critical government applications, focusing on form-heavy logic and accessibility.
- 25% Reduction in Form Completion Time
- 15% Decrease in User Error Rates
- 100% WCAG Accessibility Compliance
%
Reduction in Form Completion Time
%
Decrease in User Error Rates
%
WCAG Accessibility Compliance
Healthcare Acquisition & Onboarding
Re-engineered a patient acquisition funnel utilizing behavioral psychology principles to drive organic discovery and simplify complex onboarding.
- 41% Increase in Organic Search Traffic
- 54% Rise in New Site Visitors
- #3 Ranking for Critical Local Industry Keywords
%
Increase in Organic Search Traffic
%
Rise in New Site Visitors
Ranking for Critical Local Industry Keywords
Next-Gen E-Commerce Marketplace
Transformed a legacy e-commerce platform into a modern, mobile-first experience centered on social discovery and streamlined transactional flows.
- + 11% Overall Platform Traffic
- + 8% Active New-User Base
- + 30% Lead Generation
%
Overall Platform Traffic
%
Active New-User Base
%
Lead Generation
My Process
01
Discovery & Strategy
- User Research
- Stakeholder Management
- Roadmap planning
02
Architecture & Logic
- User Flows
- Journey Mapping
- Wireframing
03
Scalable Design
- Brand Governance
- Design Systems
- Component Libraries
04
Testing & Iteration
- Data-Driven Design
- A/B Testing
- Usability Studies
Skills & Services
Strategy
Design Leadership
Stakeholder Management
Design Thinking
Emerging Tech
AI-Assisted Design
Prompt Engineering
Workflow Automation
Technical Core
Figma
Jira/Confluence
WCAG Accessibility
About Me
Designing at the Intersection of Systems, Psychology, and Business Strategy
With over 17 years of experience in the design industry, I lead the end-to-end product lifecycle for enterprise-scale platforms and mission-critical government applications. My work is defined by a commitment to systemic excellence, ensuring that every digital experience I create is as scalable as it is intuitive.
A Behavioral Approach
My background in Psychology informs my design philosophy. I don’t just build interfaces; I design for human behavior. By understanding the cognitive patterns behind user interaction, I create digital environments that foster trust, reduce friction, and drive measurable engagement.
Complexity Managed at Scale
I specialize in transforming fragmented, data-heavy systems into seamless user journeys. Whether I am governing a Design System to improve UI consistency by 60% or re-architecting government forms to reduce user errors by 15% , my focus remains on delivering high-fidelity solutions that align with both user needs and organizational goals.
The Future of Product Design
As an advocate for AI-Assisted Design, I integrate emerging technologies to optimize workflows and accelerate rapid prototyping. I believe the most effective products are those that leverage automation to enhance human creativity, not replace it.
Design the Future, Together.
Open to new roles and collaborations focused on high-complexity systems and emerging tech. Please use the form below to share details about your project or position, and I’ll get back to you within 24 hours.