A sustainable reforesting organization sought to revitalize their brand and WordPress website, embodying it's commitment to environmental conservation.
Services
Brand Strategy
Brand Design
Graphic Design
Email Marketing
WordPress Redesign
WooCommerce Setup + Design
Optimized on-page SEO and naming conventions resulted in an 11% boost in site traffic and an 8% increase in new visitors.
What we did
Crafting a Strong Brand Identity
I created a meticulously crafted brand guide that includes distinctive logo variations tailored to the client’s needs. I designed a unique color palette and carefully selected fonts to create a cohesive visual identity that defines the brand. The result is a seamless fusion of visual elements that not only captivate but also effectively communicate the essence of the brand. I also focused on developing a distinct brand voice, ensuring that every interaction reflects the brand’s personality. The overall look and feel of the design aligns perfectly with the brand’s vibe, creating a harmonious and memorable user experience.
WordPress & WooCommerce
I worked with TerraTrees to refresh their brand aesthetic and seamlessly translate it to a WordPress website. I delivered a dynamic, eCommerce-enabled site that not only supported online product sales but was also designed to be user-friendly and scalable for future growth. With a strong focus on user experience, I ensured intuitive navigation to create an environment that evolves with the brand. Additionally, I incorporated SEO best practices throughout the site, optimizing on-page elements and structuring informative headings to enhance search engine visibility. The result is a website that effectively showcases TerraTrees’ products and values, designed with both users and search engines in mind.
WordPress & WooCommerce
I worked with TerraTrees to refresh their brand aesthetic and seamlessly translate it to a WordPress website. I delivered a dynamic, eCommerce-enabled site that not only supported online product sales but was also designed to be user-friendly and scalable for future growth. With a strong focus on user experience, I ensured intuitive navigation to create an environment that evolves with the brand. Additionally, I incorporated SEO best practices throughout the site, optimizing on-page elements and structuring informative headings to enhance search engine visibility. The result is a website that effectively showcases TerraTrees’ products and values, designed with both users and search engines in mind.
Graphic Design
I worked closely with TerraTrees to elevate their brand identity across multiple touchpoints. I carefully crafted and printed eye-catching brochures and business cards, ensuring that each element accurately reflected the essence of TerraTrees’ vision. I also expanded the brand’s presence into trade show experiences, conceptualizing and designing a visually striking booth that effectively told TerraTrees’ story. Additionally, I designed memorable giveaway items that not only showcased the brand but left a lasting impression with attendees. My holistic approach to graphic design empowered TerraTrees to deliver an immersive brand experience at every interaction.
From Our Clients
"Her expertise in website creation surpassed my expectations."
Kim understood our company brand and was committed to helping us bring that vision to light. Her expertise in website creation surpassed my expectations. The look, the feel, and the professionalism are all there – just as I’d hoped. She also designed our expo materials, rack cards, name tags, and business cards; they all look fantastic! I’m so happy with our collaboration and look forward to working on more projects!
Misty – TerraTrees